The amma pregnancy tracker service for pregnant women and their families has become a member of the IAB Russia Interactive Advertising Development Association. IAB Russia is part of the international network of IAB associations involved in the development of interactive advertising and educational activities in more than 40 countries. The organization has a commitment to maintaining an independence from politics, transparency of all connections and relationships, and a focus on the needs of the advertising industry.

amma pregnancy tracker is one of the world's largest online communities for pregnant women and their families with over 1.5 million active users worldwide. The service's advertising partners are some of the largest fast-moving consumer goods (FMCG) companies and pharmaceutical corporations, including Pepsico, Pampers, Huggies, Medela, Elevit and others.

According to Yevgeny Zhikharev, the general director of amma pregnancy tracker, joining IAB Russia will allow the company “to receive valuable information about trends in advertising, participate in professional discussions, and convey its expert opinion informed by the specifics of our business, to participants in the advertising market”.